Seelf Mobile
Team
Eiffy Luo, Sharol Liu, Eleanor Yi & Flora Yu
Problem
There is a growing need for women in early adulthood and studying or living abroad to better manage their emotions and find effective methods of self-care and self-compassion.
As American Psychological Association (APA) showed in their 2021 report, 84% of respondents suffered from emotional stress, and it was noted that depression was twice as prevalent in young females. Hence, The need for guidelines for organizing and navigating their thoughts is growing among young women.
To further validate our initial idea, we conducted literature reviews, competitor analysis, and two target audience interviews and generated insights and iterated our original design based on the research results.
Solution
1st try
To address growing depression, anxiety issues, and emotional management challenges in modern life, our group aims at designing a digital mobile application product that targets to help females aged between 18 to 25 build and manage healthy self-care routines and facilitate behavioral changes. Specifically, we plan to design an emotion dairy app that creates a simple and easy-to-use experience for users to track records of emotional changes and provides timely and professional feedback/tips to gradually drive mindset and behavioral changes and better manage anxieties.
2nd try
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From the literature reviews, we learned that digital technology can be strategically used to influence our affective states (including emotions, stress, etc.), a phenomenon known as digital emotion regulation (Wadley et al, 2020), which set the foundation of our product.
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From the competitor analysis, we learned that 1) self-care related apps have a large base audience; 2) there weren’t enough apps dedicated to young female users; 3) the diary function does not help users to organize thoughts, it only serves as a place to record their thoughts and feelings.
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From the empathy interviews, we learned that 1) when it comes to emotion regulation, users want to have scientifically proven feedback to help them; 2) simple features of the apps can contribute to their sustained usage; 3) they hope to have a private space when it comes to emotions.
Combing all the background information we gathered, we decided to shift our dairy product focus from managing emotions to organizing thoughts followed by the templates we provided.
User Flow (by Sharol Liu)
